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Pure Hockey

Retailer Pure Hockey Coming to West Fargo’s The Lights

EPIC Companies has recently announced that Pure Hockey, the largest retailer of hockey equipment in the United States, has leased the last 8,000 square feet of commercial space on the first floor of ENVY at The Lights. The space is located on the west side of Essentia Health Plaza at The Lights and will be occupied by Pure Hockey starting from next summer. The store will be positioned next to the WF Dive Bar and The Lights Event Center.

“EPIC Companies is proud to provide the commercial space to Pure Hockey’s first retail location in North Dakota,” said McKenzy Braaten, Chief Communications Officer at EPIC Companies.

Pure Hockey has established long-standing partnerships with several organizations in the area, such as West Fargo Youth Hockey, West Fargo Stampede, and Fargo Moorhead Adult Hockey Club. The company offers team sales services that cater to a wide range of needs, from youth learn-to-play packages to custom uniforms and team gear.

“The sport of hockey is continually growing in our region as more youth continue to get involved,” said McKenzy Braaten, Chief Communications Officer at EPIC. “We are excited to have such a strong household name that will be available for the athletes to utilize right on site before, during, and after games.”

Pure Hockey has garnered a reputation as the preeminent destination for hockey players, coaches, and enthusiasts, offering an unparalleled selection of hockey equipment, inclusive of the foremost brands in the industry. Their extensive collection, ranging from skates and sticks to protective gear, training, and apparel, caters to players of all ages and skill levels, empowering them to perform optimally both on and off the ice.

“We are excited to bring the Pure Hockey experience to West Fargo,” said David Nectow, CEO of Pure Hockey. “Our goal has always been to provide the best shopping experience, equipment, and resources and support the development of all hockey players. With the opening of our West Fargo store, we are expanding our reach to serve even more members of the hockey community in this region.”

Pure Hockey will have Essentia Health Plaza at The Lights and the West Fargo Sports Arena outside their front and back door. These are managed and operated by local non-profit West Fargo Events. West Fargo Events hosts numerous hockey tournaments and games throughout the year at both locations.

“West Fargo Events is excited to have a major hockey retailer putting down roots into our community,” said Mike Amundson Executive Director at West Fargo Events. “With the nationwide reputation of Pure Hockey combined with our busy local hockey and skating activity there couldn’t be a better match for The Lights Entertainment District. Welcome to the neighborhood!”

Pure Hockey will be located at 360 32nd Ave W, Suite 150, West Fargo, ND 58078 in ENVY at The Lights. A grand opening celebration at this location will take place next summer.

“The City of West Fargo welcomes Pure Hockey to our community,” says Casey Sanders-Berglund, Economic Development Manager at the City of West Fargo. “As the hockey community continues to grow the excitement and synergy for the largest retailer of hockey equipment in the US now gets to join The Lights retail development. This is sure to be a destination shopping experience and we look forward to the opening of this West Fargo location.”

For more information about Pure Hockey and its offerings visit www.purehockey.com.