JLG’s 9th Annual Rock the Streets Concert Comes Back to Downtown Fargo

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This year marks the 34th anniversary of JLG Architects, and the firm’s 200+ employee-owners are ready to rock. On Friday, September 29, 2023, JLG will be hosting its ninth annual street dance in downtown Fargo’s Broadway Square.

Headlining JLG’s “Rock the Streets” concert will be the Fabulous Armadillos, with 100 Proof opening the night. Food and beer trucks will open at 6:00 P.M., with bands taking the stage at 6:45 P.M. The concert is free and open to the public, with attendees encouraged to bring their own seating.

JLG has moved its annual event between downtown locations across the firm’s nine North Dakota, Minnesota, and South Dakota offices. This year, Broadway Square was once again a stand-out choice as a popular hotspot in the heart of downtown Fargo, just steps from JLG’s Fargo office. Broadway Square’s green space is located on the corner of Jasper Hotel and is home to downtown’s winter ice rink and warming house, with a bandshell and summer gathering space primed for outdoor concerts.

As the headlining act from Central Minnesota, the Fabulous Armadillos anticipate drawing a large and loyal crowd with songs from an array of genres – Country, Motown, Heavy Metal, and 70’s Soft Rock. The night’s opening band, 100 Proof, brings a mix of Classic Rock and Country, featuring JLG’s Technology Support Specialist, Tyler Brunell, on guitar.

The Friday night concert welcomes the community inclusively – but to JLGers, it’s the grand finale of a company-exclusive, full-day extravaganza celebrating the gathering of all 200+ employee-owners. Prior to the concert, JLGers take part in an annual awards program, company photo, lunch, dinner, and a skit presentation hosted by leadership. The daytime is dedicated to recognizing award-winning projects, conquered goals, and celebrating leadership growth, internship contributions, and those who triumphed in volunteer programs like JLGives Back and JLGfit, a program rewarding those who take part in a friendly competition to enhance their health and wellness.