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Dr. Marcus Collins | “The Future of Brand”
May 16, 2023 @ 11:30 am - 1:00 pm
Event Details
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.
In his presentation, Dr. Collins will focus on the brands that are all around us and how they influence our daily lives. But most importantly, where are those brands going next and how will they influence our future?
Dr. Collins’ new book, “For The Culture: The Power Behind What We Buy, What We Do, And Who We Want To Be” will be hitting bookshelves in May of this year and will a central talking point of this presentation. Your ticket for this event will include a FREE copy of the book to take home with you.
- 11:30 – 12 — Lunch for in-person attendees
- 12 — announcements + livestream opening
- 12:05 – 12:50 – Dr. Collins’ presentation
- 12:50-1 – Q&A
With any questions, please reach out to president@aaf-nd.org. Thank you!
“The Future of Brand”
Brands are all around us. They influence what we buy, what we drive, what we eat, and what do. But when did our relationship with brands begin? How did we get here? And, more importantly, where are we going next? In this talk, I will explore the history of brand, give insight to the future of brand, and provide some thought as to what it means for tomorrow’s marketers.”
About Dr. Marcus Collins
Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan.
His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age’s 40 Under 40 award and Crain’s Business’ 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute’s advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – among others.
Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.
Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy.
Lunch Details
If you are attending in-person, you will have access to an included meal from Chef’s Table.
Note: due to supply chain issues, we may not be able to meet your dietary restrictions for each meal. Please let us know as soon as possible if you have any dietary restrictions so we can do our best to accommodate your meal.
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