Build with Conviction: Why Belief is the Future of Branding w/ Josh Horton

“Build with Conviction: Why Belief is the Future of Branding” with Josh Horton

Join us for our 3rd speaker event of our 2025-26 season, “Build with Conviction: Why Belief is the Future of Branding” with Josh Horton, founding member and lead at Creative Workers Union.

Presentation Overview:
In a world overflowing with consumption and noise, only brands rooted in conviction will endure. This talk explores why deeply held beliefs—not opportunistic trends—are the true differentiator for building authentic, lasting connections. You’ll learn how to ground your work in principles that inspire trust, loyalty, and impact, and why the future belongs to those who create with conviction.

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Speaker Bio:
Josh Horton is the founder of the Creative Workers Union, an unapologetic community empowering creative professionals and commercial artists to use their craft for meaningful impact on commerce, communities, and their careers. He also runs Conviction, a brand studio helping purpose-driven leaders clarify and amplify their core beliefs, and hosts the State of the Union Podcast, where he leads honest conversations about the creative industry’s real challenges and opportunities. With roots in graphic and brand design, Josh champions aligning purpose, passion, and craft to equip the next generation of creatives to build work that meaningfully shapes the world we live in.