FARGO, N.D. — Jade Presents has announced that season passes for the 2026 concert season at the UP District Festival Field are now available for purchase. The passes will be on sale through Monday, October 19, at 11:59 p.m.
The outdoor venue, located at 1329 5th Ave N, has hosted a variety of performers since its launch less than two years ago, including Jo Dee Messina, ATMOSPHERE, Sam Barber, and Sierra Ferrell.
Jade Nielsen, President of Jade Presents, stated that the company is “so grateful for the community embracing UP District Festival Field.” He added that they have already begun booking for 2026 and anticipate increasing the number of musical acts as well as expanded community events at the site.
Two pass options are available during the limited on-sale window: the Unicorn Pass (General Admission) for $287.75 and the Glitterati Pass (Boxcar) for $502.75. Both passes are of a limited quantity and are transferable to friends and family.
The General Admission Unicorn Pass includes a festival-season lanyard, a 20% discount on UP District-branded merchandise, 30-minute early entry to Vendor Alley, and monthly entry into prize drawings.
The premium Glitterati Pass includes all the benefits of the Unicorn Pass, plus access to the Boxcar section, which features a private bar and restrooms, fast-track entry, and a power tower for charging devices.
Passes can be purchased online on the Jade Presents website, by phone at (701) 298-0071, or in person at the Tickets300 box office, located at 1320 1st Ave. N. The box office is open Monday through Friday from 10 a.m. to 2 p.m.
