Fargo, ND – The Afro American Development Association (AADA) and the South Sudanese Foundation (SSF), represented by Executive Director Hukun Dabar and Director Matuor Alier, are urging Fargo city leaders to rebrand the city’s Diversity, Equity, and Inclusion (DEI) Department rather than dissolve it. Both organizations stand united in advocating for a reimagined approach that enhances Fargo’s inclusivity and addresses the economic and workforce challenges brought about by the city’s changing demographic.
The DEI Department was created to foster a more equitable and inclusive Fargo, but its current structure has fallen short of realizing its full potential. In a rapidly evolving city with an increasingly diverse population, Fargo must adapt to better meet the needs of its residents. Rather than dissolving this vital office, AADA and SSF propose rebranding it into a dynamic hub—such as the Fargo Opportunity Hub or Fargo Community Connections—that integrates economic development and workforce solutions for all residents, particularly those from underrepresented communities.
This reimagined office would serve a dual purpose: advancing social inclusion while contributing to Fargo’s economic growth by addressing the needs of its diverse workforce. The new department could help the city:
- Serve as a comprehensive resource center for all residents, newcomers, and businesses, offering services such as job fairs and skills development tailored to the needs of our evolving workforce.
- Act as a bridge between employers and job seekers, ensuring that businesses have access to local talent while providing workers with career development opportunities.
- Be a critical driver in Fargo’s economic strategy, filling gaps in the workforce by connecting qualified workers from diverse backgrounds to sectors experiencing shortages.
- Launch a user-friendly online portal that provides easy access to job training, housing support, educational resources, and workforce development programs.
- Foster a culture of inclusivity while promoting economic empowerment, helping Fargo’s diverse population contribute to and benefit from the city’s growth.
“The DEI Department was founded with good intentions, but to meet the needs of our growing and diverse workforce, it must evolve,” said Hukun Dabar, Executive Director of the Afro American Development Association and former mayoral candidate of Fargo. “Rebranding the office will transform it into a critical resource hub that not only supports the social integration of our residents but also empowers them economically, ensuring Fargo’s future prosperity.”
Matuor Alier, Director of the South Sudanese Foundation, added, “As someone who works closely with immigrants and refugees, I see the enormous potential within these communities to contribute to Fargo’s economy. However, they often face barriers to fully integrating into the workforce. A thoughtfully rebranded DEI office can play a crucial role in breaking down those barriers, providing the necessary resources for newcomers and long-time residents to succeed.”
Both organizations call on Mayor Mahoney, the Fargo City Commission, and community leaders to embrace this opportunity for transformation. By rebranding and restructuring the DEI Department, Fargo can become a city that supports social inclusion and strategically tackles workforce challenges, fostering long-term economic growth.
The Afro American Development Association and South Sudanese Foundation remain committed to collaborating with the city to ensure Fargo becomes a more inclusive, supportive, and economically vibrant community for all.